Understanding the Older Consumer: The Grey Market by Barrie Gunter

Understanding the Older Consumer: The Grey Market

International Social Psychology

Barrie Gunter

192 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with bet...

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