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192 pages • missing pub info (editions)
ISBN/UID: 9780415186445
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 03 September 1998
Description
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with bet...
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192 pages • missing pub info (editions)
ISBN/UID: 9780415186445
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 03 September 1998
Description
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with bet...