Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management by Cees B. M. Van Riel, Charles J. Fombrun

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Cees B. M. Van Riel, Charles J. Fombrun

306 pages • missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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Description

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it...

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