Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History by Mark de Rond

Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History

Mark de Rond

230 pages missing pub info (editions)

nonfiction business economics medium-paced
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Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension ...

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