Return on Ideas: A Practical Guide to Making Innovation Pay by David Nichols

Return on Ideas: A Practical Guide to Making Innovation Pay

David Nichols

261 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'r...

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