Market Intelligence: Building Strategic Insight by Per V. Jenster, Klaus Solberg Søilen

Market Intelligence: Building Strategic Insight

Per V. Jenster, Klaus Solberg Søilen

240 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other ...

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