Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe by Lee Frederiksen, Mike Schultz, John Doerr

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe

Lee Frederiksen, Mike Schultz, John Doerr

352 pages • first pub 2009 (editions)

nonfiction business informative slow-paced
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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its ...

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