Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by Doug McKenzie-Mohr, William Smith

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

Doug McKenzie-Mohr, William Smith

160 pages first pub 1999 (editions)

nonfiction business psychology informative slow-paced
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Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, socia...

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