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Melanie Allen, Lewis, The Institute of Management
96 pages • missing pub info (editions)
ISBN/UID: 9780750636636
Format: Paperback
Language: English
Publisher: Pergamon Flexible Learning
Publication date: 15 January 1997
Description
Objectives by the end of this workbook you should be able to: * Understand your customers: who they are and what they need * Understand the relationship between price, cost and value * Manage your customers so that they return * Plan operational a...
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—
Melanie Allen, Lewis, The Institute of Management
96 pages • missing pub info (editions)
ISBN/UID: 9780750636636
Format: Paperback
Language: English
Publisher: Pergamon Flexible Learning
Publication date: 15 January 1997
Description
Objectives by the end of this workbook you should be able to: * Understand your customers: who they are and what they need * Understand the relationship between price, cost and value * Manage your customers so that they return * Plan operational a...