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missing page info • first pub 1998 (editions)
ISBN/UID: 9781405853811
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: Not specified
Description
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the p...
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Content Warnings
missing page info • first pub 1998 (editions)
ISBN/UID: 9781405853811
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: Not specified
Description
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the p...
Community Reviews
Content Warnings