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142 pages • missing pub info (editions)
ISBN/UID: 9780981941516
Format: Paperback
Language: English
Publisher: Prosper Business Development Corporation
Publication date: 06 February 2009
Description
It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and 1980's. While they are comfortable and are the current currency in media allocation they are as ob...
Community Reviews
Content Warnings
142 pages • missing pub info (editions)
ISBN/UID: 9780981941516
Format: Paperback
Language: English
Publisher: Prosper Business Development Corporation
Publication date: 06 February 2009
Description
It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and 1980's. While they are comfortable and are the current currency in media allocation they are as ob...
Community Reviews
Content Warnings