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257 pages • first pub 2003 (editions)
ISBN/UID: 9780465051359
Format: Hardcover
Language: English
Publisher: Basic Books
Publication date: 24 December 2003
Description
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fac...
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257 pages • first pub 2003 (editions)
ISBN/UID: 9780465051359
Format: Hardcover
Language: English
Publisher: Basic Books
Publication date: 24 December 2003
Description
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fac...
Community Reviews
Content Warnings