Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Jackie Huba, Guy Kawasaki, Ben McConnell

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

Jackie Huba, Guy Kawasaki, Ben McConnell

240 pages first pub 2002 (editions)

nonfiction business informative medium-paced
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Description

For the first time in paperback, a revised edition of the book that launched the term "customer evangelism." Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing...

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