Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee B. Salz

Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want

Lee B. Salz

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nonfiction business economics informative medium-paced
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Description

To win deals at the prices you want, the needed strategy is differentiation. Most executives think marketing is the sole source of differentiation, but sales differentiation presents an untapped opportunity to create meaningful value and stand out...

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