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Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
256 pages • missing pub info (editions)
ISBN/UID: 9781119835219
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to addr...
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Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
256 pages • missing pub info (editions)
ISBN/UID: 9781119835219
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to addr...