Marketing 6.0: The Future Is Immersive by Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
Marketing 6.0: The Future Is Immersive

Philip Kotler, Iwan Setiawan, Hermawan Kartajaya

Marketing 6.0: The Future Is Immersive

Philip Kotler, Iwan Setiawan, Hermawan Kartajaya

256 pages missing pub info (editions)

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Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to addr...

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