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Mal Warwick
310 pages • first pub 1994 (editions)
ISBN/UID: 9780787999087
Format: Paperback
Language: English
Publisher: Jossey-Bass Inc Pub
Publication date: Not specified
Description
Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More... Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full poten...
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—
Mal Warwick
310 pages • first pub 1994 (editions)
ISBN/UID: 9780787999087
Format: Paperback
Language: English
Publisher: Jossey-Bass Inc Pub
Publication date: Not specified
Description
Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More... Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full poten...