Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers by Lisa Johnson

Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

Lisa Johnson

288 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with...

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