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Nicholas Ind
224 pages • first pub 2001 (editions)
ISBN/UID: 9780749441296
Format: Hardcover
Language: English
Publisher: Kogan Page Business Books
Publication date: Not specified
Description
A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a pa...
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—
Nicholas Ind
224 pages • first pub 2001 (editions)
ISBN/UID: 9780749441296
Format: Hardcover
Language: English
Publisher: Kogan Page Business Books
Publication date: Not specified
Description
A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a pa...