Media Franchising: Creative License and Collaboration in the Culture Industries by Derek Johnson

Media Franchising: Creative License and Collaboration in the Culture Industries

Derek Johnson

291 pages first pub 2013 (editions)

nonfiction informative slow-paced
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While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product le...

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