Emotional design. Perché amiamo (o odiamo) gli oggetti di tutti i giorni by Donald A. Norman

Emotional design. Perché amiamo (o odiamo) gli oggetti di tutti i giorni

Donald A. Norman

242 pages • first pub 2003 (editions)

nonfiction business design psychology informative reflective slow-paced
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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Do...

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