Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students by Ira Kaufman, Chris Horton

Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students

Ira Kaufman, Chris Horton

354 pages first pub 2014 (editions)

nonfiction informative medium-paced
Powered by AI (Beta)
Loading...

Description

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It pr...

Read more

Community Reviews

Loading...

Content Warnings

Loading...
Accept and close

By using The StoryGraph, you agree to our use of cookies.
We use a small number of cookies to provide you with a great experience.

Find out more