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292 pages • first pub 2004 (editions)
ISBN/UID: 9780684870564
Format: Paperback
Language: English
Publisher: Scribner Book Company
Publication date: 01 October 2005
Description
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising t...
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292 pages • first pub 2004 (editions)
ISBN/UID: 9780684870564
Format: Paperback
Language: English
Publisher: Scribner Book Company
Publication date: 01 October 2005
Description
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising t...