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782 pages • missing pub info (editions)
ISBN/UID: 9780990740599
Format: Hardcover
Language: English
Publisher: Wessex, Inc.
Publication date: 14 March 2016
Description
At 668 pages and 26 chapters, Managing Marketing in the 21st Century is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather,...
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782 pages • missing pub info (editions)
ISBN/UID: 9780990740599
Format: Hardcover
Language: English
Publisher: Wessex, Inc.
Publication date: 14 March 2016
Description
At 668 pages and 26 chapters, Managing Marketing in the 21st Century is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather,...