The Marketing Mavens by Noel Capon
The Marketing Mavens

Noel Capon

The Marketing Mavens

Noel Capon

307 pages first pub 2007 (editions)

nonfiction business informative medium-paced
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The Marketing Mavens is based on a four-year-long research program that spanned twenty-five industries, identifying long-term winners and what they do differently. Put simply, Marketing Mavens place customers at the center of their business and ma...

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