Advertising& IMC: Principles and Practice, Student Value Edition by Charles Wood, Sandra Moriarty, Nancy Mitchell

Advertising& IMC: Principles and Practice, Student Value Edition

What's New in Marketing

Charles Wood, Sandra Moriarty, Nancy Mitchell

672 pages • missing pub info (editions)

nonfiction business economics
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NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchas...

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