Strategic Management in Sport by Lesley Ferkins, Danny O'Brien, Milena M. Parent

Strategic Management in Sport

Lesley Ferkins, Danny O'Brien, Milena M. Parent

184 pages missing pub info (editions)

nonfiction business economics sports informative medium-paced
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What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing - it's that important Covering sport at all levels, from community-based sport to elite sport, this is the first textb...

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