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343 pages • missing pub info (editions)
ISBN/UID: 9780137025701
Format: Paperback
Language: English
Publisher: FT Press
Publication date: 07 March 2005
Description
The practical, hands-on sequel to Paco Underhill's WHY WE BUY By the leader who transformed Starbucks into one of the world's most powerful retail brands How to create a retail brand and presence that drives true customer passion Covers locat...
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343 pages • missing pub info (editions)
ISBN/UID: 9780137025701
Format: Paperback
Language: English
Publisher: FT Press
Publication date: 07 March 2005
Description
The practical, hands-on sequel to Paco Underhill's WHY WE BUY By the leader who transformed Starbucks into one of the world's most powerful retail brands How to create a retail brand and presence that drives true customer passion Covers locat...