Strategic Management: Concepts and Cases by A.J. Strickland III, Arthur A. Thompson Jr.
Strategic Management: Concepts and Cases

A.J. Strickland III, Arthur A. Thompson Jr.

Strategic Management: Concepts and Cases

A.J. Strickland III, Arthur A. Thompson Jr.

691 pages first pub 1981 (editions)

business informative medium-paced
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Case studies include : PepsiCo, Inc. ; The Lincoln Electric Company, 1996 ; Wal-Mart Stores, Inc. ; Kmart Corporation ; Acer Computer products (Taiwan): shortening the product development cycle.

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