Telemanage Your Customers: A System for Telephone Account Management by Anna Thomson, Merlin Stone, Chris Wheeler

Telemanage Your Customers: A System for Telephone Account Management

Anna Thomson, Merlin Stone, Chris Wheeler

170 pages missing pub info (editions)

informative medium-paced
Powered by AI (Beta)
Loading...

Description

In this book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. After explaining the telephone account management (TAM) concept the authors ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...
Accept and close

By using The StoryGraph, you agree to our use of cookies.
We use a small number of cookies to provide you with a great experience.

Find out more