Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands by Douglas Cameron, Douglas Holt

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Douglas Cameron, Douglas Holt

387 pages • first pub 2010 (editions)

nonfiction business challenging informative slow-paced
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How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by th...

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