The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Chip Heath, Andy Smith, Jennifer Aaker, Dan Ariely, Carlye Adler

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

Chip Heath, Andy Smith, Jennifer Aaker, Dan Ariely, Carlye Adler

240 pages • first pub 2010 (editions)

nonfiction business informative medium-paced
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Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social med...

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