Beyond Spin: The Power of Strategic Corporate Journalism by Markos Kounalakis, Drew Banks, Kim Daus

Beyond Spin: The Power of Strategic Corporate Journalism

Jossey-Bass Business & Management

Markos Kounalakis, Drew Banks, Kim Daus

256 pages • missing pub info (editions)

nonfiction business economics
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Description

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate jou...

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