Marketing Plans: How to Prepare Them, How to Profit from Them by Malcolm McDonald, Hugh Wilson

Marketing Plans: How to Prepare Them, How to Profit from Them

Malcolm McDonald, Hugh Wilson

640 pages first pub 1985 (editions)

business informative lighthearted medium-paced
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A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developme...

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