What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Stan Phelps, Drew McLellan

What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth

Stan Phelps, Drew McLellan

210 pages • first pub 2012 (editions)

nonfiction business informative lighthearted fast-paced
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How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier...

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