Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation by Barna Group

Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation

Barna Group

128 pages • first pub 2018 (editions)

nonfiction challenging informative reflective medium-paced
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Researchers have been talking about generational differences for years, especially when it comes to Millennials. But now a new group is becoming a cultural force in their own right. Produced in partnership with Impact 360 Institute, Gen Z: The Cul...

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