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72 pages • missing pub info (editions)
ISBN/UID: 9781680831689
Format: Paperback
Language: English
Publisher: Now Publishers
Publication date: 31 August 2016
Description
The Information-Economics Perspective on Brand Equity focuses on the information-economics theoretic framework of brand equity. The authors posit that consumer-based brand equity is the value of a brand as a credible signal of a product's position...
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72 pages • missing pub info (editions)
ISBN/UID: 9781680831689
Format: Paperback
Language: English
Publisher: Now Publishers
Publication date: 31 August 2016
Description
The Information-Economics Perspective on Brand Equity focuses on the information-economics theoretic framework of brand equity. The authors posit that consumer-based brand equity is the value of a brand as a credible signal of a product's position...
Community Reviews
Content Warnings