Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century by Simone Ahuja, Jaideep Prabhu, Navi Radjou

Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century

Simone Ahuja, Jaideep Prabhu, Navi Radjou

336 pages • first pub 2012 (editions)

nonfiction business challenging informative reflective slow-paced
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Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity—Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge th...

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