About Face: The Secrets of Emotionally Effective Advertising by Dan Hill

About Face: The Secrets of Emotionally Effective Advertising

Dan Hill

212 pages • first pub 2010 (editions)

nonfiction business informative medium-paced
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Once advertising was all about being "on-message" and getting talking points right.  But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.About Face...

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