Sell without Selling Out: A Guide to Success on Your Own Terms by Andy Paul, Andy Paul

Sell without Selling Out: A Guide to Success on Your Own Terms

Andy Paul, Andy Paul

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Forget everything you learned about selling.Persuasion is not a sales skill―it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninsp...

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