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384 pages • first pub 2019 (editions)
ISBN/UID: 9780753556528
Format: Paperback
Language: English
Publisher: WH Allen
Publication date: 07 May 2019
Description
How does magic happen? From the Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--comes a revolutionary exploration of the art and science of conjuring irresistible products and ideas."Veins of wisdom emerge reg...
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384 pages • first pub 2019 (editions)
ISBN/UID: 9780753556528
Format: Paperback
Language: English
Publisher: WH Allen
Publication date: 07 May 2019
Description
How does magic happen? From the Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--comes a revolutionary exploration of the art and science of conjuring irresistible products and ideas."Veins of wisdom emerge reg...
Community Reviews
Content Warnings