Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary by Matt Hills

Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary

Matt Hills

146 pages • missing pub info (editions)

nonfiction art history informative reflective medium-paced
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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrati...

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