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240 pages • first pub 1996 (editions)
ISBN/UID: 9780195108224
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 06 June 1996
Description
How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itsel...
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240 pages • first pub 1996 (editions)
ISBN/UID: 9780195108224
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 06 June 1996
Description
How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itsel...