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ISBN/UID: 9780138020873
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: Not specified
Description
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. KEY TOPICS: Marketing Planning: New Pace, New Possibilities. Analyzing the Cur...
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missing page info
ISBN/UID: 9780138020873
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: Not specified
Description
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. KEY TOPICS: Marketing Planning: New Pace, New Possibilities. Analyzing the Cur...