Innovative Marketing Communications: Strategies for the Events Industry by Emma Wood, Guy Masterman

Innovative Marketing Communications: Strategies for the Events Industry

Events Management

Emma Wood, Guy Masterman

322 pages missing pub info (editions)

nonfiction business economics travel
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Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the d...

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