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322 pages • missing pub info (editions)
ISBN/UID: 9780750663618
Format: Paperback
Language: English
Publisher: S&t Titles
Publication date: 01 July 2005
Description
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the d...
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322 pages • missing pub info (editions)
ISBN/UID: 9780750663618
Format: Paperback
Language: English
Publisher: S&t Titles
Publication date: 01 July 2005
Description
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the d...