The Death of Propaganda by Michael Best, Jonathan Winch, David Hoskin

The Death of Propaganda

Michael Best, Jonathan Winch, David Hoskin

226 pages missing pub info (editions)

nonfiction business economics medium-paced
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B2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is fo...

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