Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers by Bennett E. McClellan, John A. Larson

Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers

Bennett E. McClellan, John A. Larson

197 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consist...

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