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303 pages • first pub 2007 (editions)
ISBN/UID: 9780273725763
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: 01 January 2007
Description
This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.
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Content Warnings
303 pages • first pub 2007 (editions)
ISBN/UID: 9780273725763
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: 01 January 2007
Description
This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.
Community Reviews
Content Warnings