The Attention Economy and How Media Works: Simple Truths for Marketers by Karen Nelson-Field

The Attention Economy and How Media Works: Simple Truths for Marketers

Karen Nelson-Field

152 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Description

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field...

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