Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control by James Thomson, Joseph Hansen

Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control

James Thomson, Joseph Hansen

156 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Brand executives face two key questions in addressing the Amazon marketplace: 1.Will the brand be sold on the Amazon Marketplace? 2.If yes, then what distribution approach makes most sense for the brand? As we discuss throughout the book, the deci...

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