Why People Buy: The Real Reason Features and Benefits Selling DOESN'T WORK by Greg Nanigian, David H. Mattson

Why People Buy: The Real Reason Features and Benefits Selling DOESN'T WORK

Greg Nanigian, David H. Mattson

missing page info Add in missing page information first pub 2017 (editions)

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Author Greg Nanigian has interviewed thousands of chief executives, sales managers, and salespeople, and found that over 90% of them have exactly the same problem. Why? Because they’ve been taught to rely on an ineffective traditional selling proc...

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