Campaign Planner for Integrated Brand Communications by Shay Sayre

Campaign Planner for Integrated Brand Communications

Shay Sayre

160 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Campaign Planner for Integrated Brand Communications is designed to help consumers prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the...

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